Startup Tips

Think Big. Think like a Brand Whether you are a consultant or a business.
Establish your Online Presence - Whether you are an Online Business or Offline Business.
A Logo, A Website, Social Presence will boost your business identity online, besides your Branded Brochures
Business Registration & Trademark make your product or service standout in crowd, provide protection to customer and avoid confusion with another product or service. Copyrights & Patents lay claim to your innovation or product
Use a CMS like Wordpress / Joomla If you want to have a website as CMS systems allow the possibility of easy management or self management and easy functionality extension)
Use a CRM to manage your customer data, manage your team, run marketing campaigns, automate your workflows - like auto generated invoices, automated emails, sms, tasks etc, his helps you manage your business with less resources or even as a solopreneur. All the leads coming through various sources can fetched into the CRM and managed better. There are a lot of CRMs in the market with functionality extending feature and bridges like Zapier, Integromat, Integrately, pabbly allow to connect with 1000s of third party apps in their integration app list etc.. There are opensource CRMs to get started free
Use a ERP which has much more capabilities like Accounting, Financing, Inventory Management, Financing etc...depending on your business needs. There are a lot of ERPs in the market with functionality extending feature and bridges like Zapier, Integromat, Integrately, Pabbly allow to connect with 1000s of third party apps in their integration app list etc..There are opensource ERPs to get started free
Adapting To Technology Is the first step to optimize your costs and scale easily. Initially A CRM / ERP help you manage your customer data and automate workflows... but going further the same systems can be customized as call center systems at very low cost where you can have multiple agents or even some CRMs allow RoboCalls, IVR Setup, Inbound Call Routing etc..
Try to Find Shared Tools, Shared Licences, Used Assets or Lease assets to Minimise your business costs
Try to find dealers or distributors that help you with financing options for your purchases if the costs are beyond your budget for infrastructure, equipment & licencing
Try to provide credit limit or financing option for your clients after thorough business background check.
Usually CRMs & ERPs have extended functionality features like Help Desk, Support, HRM but the etc.. which can be utilized much better as your business grows or based on your business needs.
Branded Phone Number, Branded & Verified Whatsapp Number, Telegram Accounts, Emails, Newsletters Templates can always help you impress your audience better
Keep in touch with your audience with regular channel promotions of offers, discounts, greetings through social media, press, sms, mms, whatsapp, telegram etc..based on your budget
Boost your business impression online with video and text reviews on multiple authentic review platforms
Though education is not so mandatory to be a successful business person still relevant course certifications or life experience degree with college assignment credits are always helpful.
Expand your network via online social channels, associations, partnerships (especially products related to your service or that can be bundled with your main product) and collaborations to get more business.
For your consulting services or business to stand out of crowd always an industry related product under your brand useful for your audience will help you make them curious to interact with you and choose your services. For Ex: An SEO Services Company or consultant can have an seo audit tool as their product to draw more visitors online and offer the product to their customers at low cost or even as a freebie. If you are having a good budget think of some unique product that can be launched in the market. An MVP can be built and presented to investors who can help you launch your product full fledged if you dont have enough budget to launch your product. Whitelabel products are available in market too if you want to launch a product under your brand immediately.
Mobile Apps (Android, IOS), Desktop App, Chrome Extension, or Browser Extensions always takes your business to next level. Android & IOS Mobile apps & Chrome or other browser extensions improve your search engine presence when you publish them to play stores & extension stores. Desktop Apps improve your customer experience and offline experience along with Mobile Apps. These apps are another cost effective method of engaging your customer with informative, interactive contents and push notifications through these apps save your promotional costs or notification costs.
Live Agent (Chat, Audio, Video), Interactive Bots (chats/ audio response) across various channels of customer interaction improve customer experience and interaction and help you. Customer Engagement & Assistance in Multiple Languages / Local Language besides English brings more value to your interaction and service to customer
Always present your customer experiences and activities via blog, e-books, newsletters, magazines, whitepapers, press releases, own video streaming via channels like youtube, vimeo or your own internet tv channel, podcasts or programmes via channels like Apple, Spotify, Google Play etc.. or your own radio channel, social posts to help customers understand your experience or services better.

Sales Models to Sell Your Products

Examine the following list of sales models to determine which selling strategy is best for you and your business:

1. SPIN selling

The SPIN selling strategy is predicated on the notion that customers purchase particular goods in order to address particular issues. Each step in this process identifies questions salespeople might ask prospective clients. Situation, problem, implication, and need, or SPIN, is a framework that salespeople can use to better understand their clients by posing inquiries like these:
Situation:What is the present professional or personal situation of a customer?
Problem:What is the primary reason behind their issues that caused them to purchase a specific good or service?
Implication:How does the issue impact the customer's life or business?
Need: What would their issue's resolution be?

2.NEAT selling

Throughout a sales process, the NEAT selling strategy enables colleagues to pinpoint specific customer pain spots on which to concentrate their efforts. Salespeople can use this information to decide whether they can assist a customer with current goods or services. The acronym for the NEAT selling method is:
Need: This aids employees in comprehending the fundamental components a customer can need from a good or service. Additionally, this stage aids customers and individuals in identifying the root causes of specific issues.
Economic impact: This stage describes how a customer's business or personal life is impacted by a financial issue. Additionally, associates use this phase to explain to customers how their product or service might save them money.
Access to authority:This step in the process assists customers and sales representatives in determining who has the power to make purchasing decisions, such as company executives. Reps can find the best person to discuss their company's goods or services by posing questions of this nature.
Timeline: The final phase in the NEAT process aids in determining project timetables or the day when a customer's business intends to put a solution into practise.

3. Command of the sale

This strategy depends on an associate's capacity to adapt goods or services while maintaining compatibility with a customer's current solutions. When employing this strategy, associates should be aware of how their goods and services differ from those of the competitors and why those differences allow their business to charge more for things. Before using this process, a sales professional may wish to comprehend the following key information:
Identifying the result a consumer wants
Knowing how particular goods or services can increase a customer's business value
Figuring out how goods or services can add value
Examining how those goods or services outperform competing goods in terms of value delivery

4. Conceptual selling

The goal of conceptual selling is to persuade a customer to choose a concept over a particular good or service. This approach involves asking specific questions to get to the bottom of a customer's issues. This can assist employees in coming up with a special solution to an issue using a combination of goods or services to outline a concept. Companies with a good reputation or those who rely on referrals or word-of-mouth marketing to generate sales leads can benefit from this strategy. To properly use this tactic, an associate might inquire the following questions of clients:
Could you elaborate on the problems you're having with your existing product?
What features are you looking for in a new good or service?
How soon would you want a solution we found for you today to be put into action?
What impact does your present issue have on the activities of your business?

5. SNAP selling

People that use SNAP selling work under the premise that buyers have short windows of time in which to make choices. As a result, it becomes necessary to make customer and associate transactions simpler by providing sufficient information to enable a consumer to make a decision quickly. Simple goods or services like portable speakers or small kitchen appliances can be sold using this strategy. This method's four guiding ideas are as follows:
Simple: In this phase, you should describe your answer as simply as you can. It's frequently crucial to pinpoint key elements of the solution you're presenting that help allay a customer's worries.
Invaluable:This process phase involves establishing a rapport with a potential customer. This kind of connection, which you may create through active listening and empathy, can promote trust and aid in your ability to comprehend the difficulties of your customers.
Aligned: Identifying solutions your business might offer that meet a customer's requirements and values can enhance the success of a sale. You can do this by identifying the needs of your target market and contrasting those needs with those of your product or service.
Priority: Making sure you include the crucial pieces of a transaction requires understanding how your buyer prioritises those elements. This can assist you and a consumer in having fruitful dialogue.

6. Inbound selling

The sales process must be started by the consumer according to inbound selling strategies. Messages or other indirect forms of communication with prospective clients are frequently used in this process. Before making a purchase, customers can use these choices to address any issues or concerns they might have about a good or service. Inbound selling models that clients frequently employ include:
Leaving a message on a company's website
Sending customer service agents an email
Submission of a survey
Requesting a cost estimate

7. Challenger sale

The challenger technique categorises sales representatives into five groups, which can assist a business in directing clients to representatives who match their preferences and requirements. Challengers are employees that can control a transaction and teach customers, making them beneficial for new or inexperienced clients. The five groups that corporations use to classify their staff members are as follows:
Builders of relationships
Employees that work hard
Wolves on their own
Problem solvers who are reactive

8. Sandler system

The Sandler selling strategy is a seven-step process for building a reliable rapport with consumers and a business. By fostering relationships with consumers, associates can make sales and the business making the sale more pleasant for the customer. The seven steps in this process are as follows:
Building a relationship and a rapport with a client
Defining the roles and requirements
Understanding the demands and issues of a customer
Recognizing a customer's spending power
Figuring out how a customer makes decisions
Recommending goods or services as a fix
Completing the sale

9. Customer-centric selling

This approach aims to eventually establish a consumer as a trusted advisor. In order to better meet a customer's needs, associates inform consumers about product tweaks or adjustments they can make. Additionally, salespeople base their methods and actions on a customer's:


For technology sales operations, the MEDDIC method is a systematic sales approach. With the ability to evaluate the effort required for a transaction to its worth, this aids colleagues in prioritising their efforts. The abbreviation for the MEDDIC method is:
Affordable buyer (who has the authority to make a purchase)
Deciding factors
Making decisions
Describe the anguish 
Champion (finding someone who supports you and makes future sales easier)

11. Consultative selling

This strategy is frequently used by knowledgeable salespeople to capitalise on their expertise, knowledge, and reputation in the industry. This approach depends on mutual confidence between all parties to a transaction. Consumers trust that a product or service meets their needs when this strategy is successful, and salespeople trust that customers can clearly communicate their expectations. This strategy has six stages, which comprise the following:
Prepare: Before a sales interaction, do some research on your customer and their business. This can also assist you in predicting the goods or services that a customer could require.
Connect: Finding approaches to establish solid business ties might improve the rapport between you and a client. You can learn how to relate to a consumer by probing them and crafting a compelling beginning statement.
Understand: Recognizing a client's needs and requirements can assist you in identifying precise solutions. The likelihood of a successful transaction can also rise as a result of this focus on a customer's requirements.
Recommend: Outlining and elaborating your recommendation will assist a client in making an informed decision regarding the remedy offered by your business. Additionally, it might aid clients in seeing a solution and how they can use it at work.
Commit: Making a firm commitment to a customer's solution might help build their trust in your business. This might also make clear what your business intends to give a customer.
Act: Following the delivery of a solution, getting in touch with the customer again can assist you handle any queries or issues. Additionally, this can ensure that you live up to your customers' expectations.

12. Solution selling

This sales procedure focuses on the advantages, outcomes, and applicability of a carefully designed solution. Similar to conceptual or consultative selling, practitioners of this strategy seek to completely comprehend a customer's concerns before offering a solution. This approach places a higher priority on the demands of the consumer than other ones. This sales strategy is beneficial for goods and services that businesses may modify to satisfy the fundamental needs of a client.

13. Target account selling

This methodology emphasises picking the appropriate customer type before starting the sales process. The target account selling approach is beneficial when employees are aware of their target market and how they use the goods and services provided by their employer. Due to the fact that this model is an organised, repeatable process, businesses that adopt it can automate many of its processes. Sales personnel may become more productive as a result of this.

14. Gap selling

This model outlines the existing and desired performance levels of a customer's business. This enables associates to offer solutions that support clients in closing that gap and achieving their objectives. This methodology encourages associates to learn about a client's problems, objectives, and industry in order to develop a tailored solution.

15. Value selling

Lead qualification and value evaluation are the main components of the value selling model. When done well, salespeople can identify solid leads for deals more quickly, which can help them close deals more quickly. Each step in this selling process aims to ensure value for the customer. This sales strategy entails:
Asking specific inquiries
Expressing the worth of a product
Flexibility in a proposed solution